Share of voice
The share of AI answers each brand appears in, across 162 AI answers (an answer naming a brand more than once still counts once). Average position shows how early it tends to appear (1 = named first).
94%
appears in 119 answers - 137 mentions - avg position 2.6
87%
appears in 110 answers - 118 mentions - avg position 3.4
82%
appears in 103 answers - 116 mentions - avg position 3.9
80%
appears in 101 answers - 113 mentions - avg position 3.8
56%
appears in 71 answers - 74 mentions - avg position 4.1
Filtered out
Retailers, marketplaces and generic terms, kept out of the brand ranking.
misterpadel.it (2)Colizey (1)F Challenger (1)Vidar of Bastad Elite X (1)Legend Stealth X (1)Dropshot Explorer Pro 2022 (1)PaddleTestLab (1)TiendaPadelPoint (1)kingpadel.it (1)Facebook PadelPerTutti (1)Decathlon (Artengo) (1)
Sentiment
This blends the buying-intent answers with a minority of honest / critical questions (complaints, downsides, regrets), so it surfaces both praise and criticism. Read it as the tone across both, not pure brand reputation.
Bullpadel152 rated
145 positive / 7 neutral / 0 negative
Head131 rated
120 positive / 10 neutral / 1 negative
Adidas131 rated
123 positive / 7 neutral / 1 negative
Nox130 rated
116 positive / 13 neutral / 1 negative
Babolat86 rated
79 positive / 6 neutral / 1 negative
Wilson65 rated
61 positive / 4 neutral / 0 negative
Siux58 rated
46 positive / 11 neutral / 1 negative
Star Vie55 rated
49 positive / 6 neutral / 0 negative
positiveneutralnegative
How AI describes them
The words the AI reached for when describing each brand in this run.
Bullpadel
positive descriptor: controllo41positive descriptor: potenza36positive descriptor: alta qualità7positive descriptor: comfort7positive descriptor: maneggevolezza7positive descriptor: potente7
Head
positive descriptor: potenza37positive descriptor: controllo26positive descriptor: comfort8positive descriptor: maneggevolezza8positive descriptor: ottimo rapporto qualità-prezzo8positive descriptor: versatile8
Adidas
positive descriptor: controllo29positive descriptor: potenza28positive descriptor: comfort7positive descriptor: forma rotonda6positive descriptor: precisione6positive descriptor: prestazioni6
Nox
positive descriptor: controllo40positive descriptor: potenza32positive descriptor: equilibrio9positive descriptor: comfort8positive descriptor: maneggevolezza7positive descriptor: versatile7
Babolat
positive descriptor: precisione11positive descriptor: controllo10positive descriptor: potenza10positive descriptor: altissimo livello7positive descriptor: comfort4positive descriptor: innovazione4
Wilson
positive descriptor: controllo10positive descriptor: potenza9positive descriptor: maneggevolezza7positive descriptor: comfort5positive descriptor: reattività4positive descriptor: affidabilità3
Siux
positive descriptor: controllo11positive descriptor: versatile6positive descriptor: buon equilibrio4positive descriptor: esplosività4positive descriptor: velocità4positive descriptor: carbonio 12k3
Star Vie
positive descriptor: controllo9positive descriptor: alta qualità7positive descriptor: potenza7positive descriptor: prestazioni4positive descriptor: artigianali3positive descriptor: qualità3
Mention rate vs position
How often a brand is named (right) vs how early it appears (higher = named first). Showing the top 10 brands by share of voice.
| Brand | Share of voice | Average position |
|---|---|---|
| Bullpadel | 94% | 2.6 |
| Adidas | 87% | 3.4 |
| Head | 82% | 3.9 |
| Nox | 80% | 3.8 |
| Babolat | 56% | 4.1 |
| Wilson | 46% | 5.3 |
| Star Vie | 35% | 5.3 |
| Siux | 34% | 5.9 |
| Dunlop | 19% | 5.7 |
| Vibor-A | 6% | 4.6 |
Top pick per platform
The brand each AI platform named most often.
gemini
Bullpadel
49 mentions
openai
Bullpadel
44 mentions
perplexity
Bullpadel
44 mentions
Citation gap
The sources AI drew on for this category. To get recommended, get featured here.
33%
cited in 53 answers
27%
cited in 44 answers
25%
cited in 40 answers
19%
cited in 31 answers
19%
cited in 30 answers
17%
cited in 28 answers
15%
cited in 25 answers
13%
cited in 21 answers
10%
cited in 17 answers
10%
cited in 16 answers
10%
cited in 16 answers
9%
cited in 15 answers
9%
cited in 15 answers
9%
cited in 14 answers
9%
cited in 14 answers
How this was measured
We asked 3 AI assistants (openai, perplexity, gemini) the kind of neutral, buying-intent questions real customers ask, with no brand names in the prompts. Each of 18 questions was run 3 times to average out run-to-run variation, in it. We then counted how often each brand was named, how early, and in what tone, across 162 answers during 2026-07.
Most questions ask what to buy; a minority deliberately ask for the critical side (common complaints, downsides, brands buyers regret) so sentiment captures honest criticism, not just praise. Share of voice counts the buying-intent (recommendation) questions only - the critical questions feed sentiment but never the ranking.
perplexitysonar / grounded
openaigpt-4o-mini / grounded
geminigemini-2.5-flash-lite / grounded
Queries x runs: 18 x 3Answers parsed: 162Languages: itMeasured: 2026-07-10